Codename: Gifter was a theoretical brand I came up with for a class. We as students worked with an alum who served as our client. We were in charge of redesigning their Secret Santa initiative to be more non-denominational and less Christmas-y. Over the course of brainstorming and designing I came up with Codename: Gifter alongside Project Helper. It focused on the secrecy of Secret Santa gift giving by making the project an organization of secret agents. It was a wilder concept that used bright colors and spy imagery to make a fun project people could roleplay in. It delved far from ideas of the holidays and in the end was not what I chose to further develop.