Project Helper is a theoretical brand that I crafted over the course of a semester. We as students worked with an alum who served as our client. We were in charge of redesigning their Secret Santa initiative to be more non-denominational and less Christmas-y. Over the course of brainstorming and designing I settled on the brand Project Helper. It focuses on the community aspect of gift giving with the hopes of encouraging local volunteering. It consists of evergreen imagery and soft neutral colors that evoke the winter season without the usual bright colors of the holidays.