Fae Arts Senior Exhibition Artist Statement
I put my all into every assignment I do and into getting any project I can. Whether it’s assignments or freelance commissions, my work is clear, concise, and consistent. I have strived to build a style that keeps with those values. For graphic design my style of work is akin to perfectly placing pieces of a puzzle. I look at the whole picture whenever I’m creating and will fiddle with details by the pixel to achieve a balanced composition. I use geometric shapes and flat colors to tie elements together and facilitate these goals. My process for studio work strives for the same goals. I consider the whole frame from the beginning, working in layers to steadily build up everything at once. If I don’t do that, then I choose an area to focus on and ensure it takes the spotlight. I consider how the piece fades away from that location so that everything flows and feels finished. I find both flows engaging and fulfilling.
Through my work with clientele, I have built up my communication skills. When working with someone, I strive for clear and efficient communication that allows for their ideas to quickly come to life. I pick their brains and offer concepts and solutions so that they get exactly what they want in the best way possible. Through this process, every client I’ve worked with has walked away happy, and so have I.
With everything under my belt, I worked with my hardest client yet: myself. The true culmination of this showing is the creation of my own brand, Fae Arts. It is a representation of myself as an artist on which I have worked incredibly hard on. For months I’ve questioned myself the same way I would a client. I’ve considered my logo, color palettes, layouts and more. Many ideas were scrapped before I landed on the final product: Fae Arts, an art brand based on a Celtic mythological species of the deep woods. Fae are comprised of two courts, the seelie and unseelie, that represent the duality of behaviors, good and bad, light and dark. They often dwell deep in the woods where the leaves are deep verdant greens. Not only does the dark aesthetic of the fae appeal to me personally, but the duality of the courts fits with how I am as an artist. Making art as a traditional artist and as a graphic designer feels like the opposite courts. Neither is good or bad, per se, but they are diametrically opposed while also deeply intertwined. To capture this feeling, I made a logo that was symmetrical but opposite on either side that had a good feel when it was rotated around and around. I chose Alpine script as an accent font for its whimsy, and Bodoni 72 as the opposite for its professionality akin to Times New Roman. Finally, the color palette contains deep greens with grays for contrast.